Web design for ROI
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Web design for ROI turning browsers into buyers & prospects into leads by Lance Loveday

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  • 9 Currently reading

Published by New Riders, Pearson Education, distributor] in Berkeley, Calif, [London .
Written in English

Subjects:

  • Web site development,
  • Rate of return

Book details:

Edition Notes

Includes index.

StatementLance Loveday & Sandra Niehaus.
SeriesVoices that matter
ContributionsNiehaus, Sandra.
Classifications
LC ClassificationsTK5105.888 .L68 2008
The Physical Object
Paginationxiv, 196 p. :
Number of Pages196
ID Numbers
Open LibraryOL18018730M
ISBN 100321489829
ISBN 109780321489821
LC Control Number2007300366

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Design a good user experience, and the user is likely to return or to even recommend your site to their friends. Web Design for ROI offers other simple, common sense techniques to re-work the design of a site to make it more productive and effective. For anyone who designs sites or has a say in their creation, this book would be an incredibly useful tool. I had the pleasure of reading Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads last weekend. Lance Loveday and Sandra Niehaus of Closed Loop Marketing have done a fine job in tuning 22 years of combined experience into a reader-friendly, visually stimulating guide to web usability and design. Thats what this book is all about. Its packed with tips to help improve the ROI of your website – ‘turning browsers into buyers, and prospects into leads’, as the book tag line promises. Read on for my review Why you should get this book: Plain and simple, it will make your website greater profits! One of the main areas this book focuses on is how to increase site conversion, .   Like these books, WD4ROI doesn’t offer step-by-step design checklists or claim any absolute rules, but gives you guidelines with rationale that you can apply to your own site where it makes sense. What To Expect. The first part of the book covers “The Big Picture” – determining site goals, web analytics concepts and metrics.

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Voices That Matter series) by Lance Loveday. display">Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites.   Web design for ROI looks like a practical and useful book on designing and running your web site more like a business. It's time for Web Design for ROI. In this book you'll learn: * Why so many organizations think about web design the wrong way* How small design changes can have a big impact on your bottom line* Simple tips to increase web sales/leads by 10% -- 50% (or more)* Concrete design guidelines for: * Landing pages * Home pages * Category pages * Detail. The author of this book, UX specialist and an educator, does a good job of walking you through the Web Content Accessibility Guidelines and giving illustrative examples and actionable advice on best practices of inclusive web design. The book also discusses ethical, moral, and legal reasons to design with accessibility in mind, gives you tools.

  Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for : NOOK Book (Ebook). One of the books that I’ve been enjoying lately is Web Design for ROI: Turning Browsers into Buyers & Prospects into might surprise regular readers who know that I’m a self confessed web design dummy to know that I’ve been reading (and enjoying) a book about this topic – but I was lucky enough to receive a review copy of it in the mail a month or so back and .   Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you ; -- Bryan Eisenberg, bestselling author of Call to Action quot;Filled with practical design tips proven to increase conversion rates and improve your online ; -- Jeff Hackett, SVP. Making small, simple design changes to a web site can significantly increase profit margins according to a new book, Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads. Organizations must treat their web sites as an investment if they want to reap the benefits of financial return and competitive advantage.